Mobile Apps – How to exploit Africa’s untapped market for mobile telephone apps

The mobile apps business in Africa is laden with huge potentials. Did you know the global mobile app market is now worth nearly $25 billion but Africa has almost no share of this mouthwatering cake. Although, our continent is the world’s biggest and fastest growing mobile telephone market after China, we have barely explored the goldmine of apps that are…

Embracing the app economy

As end-users jump in with both feet, practical guidelines to ensure security and privacy should be remembered. As the second half of 2015 approaches, concepts like mobility, BYOD, IOT and multichannel, including the proliferation of mobile apps, have become the disruptive trends that were predicted over the last couple of years. If anything, there has been an acceleration…

Mobile App Marketing: How Apps Contribute to the Consumer Journey

Ecommerce is a way of life for countless millions of individuals across the globe. Attribute its meteoric rise to technological advancements, society’s obsession with consumerism, or simply mankind’s aversion to do anything these days not controlled by a handheld device. Taken individually or as a trio of causative factors, there is no denying the magnitude…