The famous Apple trademarked tagline, “There’s an app for that,” implies not only that there’s an app for whatever you are looking for, but also that if you want someone to find your company and what you sell, you’d better have an app for it. But, for other than the sake of appearances, is it…
Mobile apps have become one of the most popular communication tools between businesses and their customers. Providing a dedicated app to your customers to install is one of the best marketing decisions because people want to be in control deciding when, where and how they interact with their favorite brands. However, not all business apps…
Mobile Applications is allowing businesses to engage with their audience in a more effective way than traditional desktop applications. In a recent article for Forbes Melanie Hasselmayr explains why your business needs its own mobile app. Last year I wrote an article on How to Build Your First Mobile App in 12 Steps, which proved to…
